Search engines like to see certain things on a website page and they also like to see information about your site on other pages as well. When you understand this, you can then know which information you need to be posting, and which features you need to be focusing on.
The information provided helps the search engine to decide which site is to be ranked at number one and it also helps them to decide if a site should be showing up for certain keywords. If you want your site to appear at the top of Google then you need to look at your target audience and decide which pages should be presented when they search, and this gives you the chance to reverse engineer what a search engine wants to see.
How Does SEO Actually Work?
Search engines are always referring to how they rank website pages but there are two key elements that you need to keep track of. To begin with, you have onsite SEO and this includes your website content and even the infrastructure of your site. This also includes creating new content so you can target other keywords and to also have the best architecture when it comes to your site as well.
The next thing that you have to consider is offsite SEO. This is how your website is referred to from other sources and it is going to help you to develop incoming links and high quality links. On top of this, you have to create citations and you will also have to have an active social media presence as well.
The other things that you have to think about include finesse, tactics, techniques and even strategy. There are 200 signals when you evaluate a website page and every single year they add nearly 400 other refinements. These refinements help to decide which sites are better when compared and they also help to decide which page deserves to be ranked higher as well.
Performing Keyword Research
Every single day, 25% of the search terms that a search engine sees have never been seen before. This is why you need to focus on creating keyword clusters and these are groups of phrases that are created around a volume of core keywords. These bunch together different keywords so that they can be matched with the right site, and this is just one of the many reasons why people continue to perform keyword research so that they know which sites to match with the right keywords.
Offsite Social Profile
Next you have your offsite social profile. Search engines are now starting to consider social media directs as being very important and this can send you signals to your site. It’s more than just having a social media page, or a Facebook page, because it’s all about how you conduct your business on social media and how you make your social media page work for you.
Citations are references that can be your address, your phone number or even your company name. They might not be a link to you but it can be helpful to the search engine. It can help you with your GEO location and it can even help you with your GEO ranking as well.
So now you know more about SEO and how it works, and you also know how SEO can help you to get ranked on your site, it’s time to move on to how you can implement the right changes in order to rocket your site. Of course, if you implement the right changes then you can be sure to experience success but the best sites often have an SEO company working behind the scenes to make sure that the site is well maintained.
The main reason for this is because when you run a business, you probably don’t have time to manage your SEO and you probably don’t have time to post content either. Your SEO team can help you with this and they can also help to show you the difference between organic results and paid results, while also showing you how you can reap the benefits of both.
If you want to find out more about SEO or everything that it has to offer you then contact your SEO team today to see if they can help you to get your site ranked on the first page of Google or any other search engine for that matter.